Designed to complement physical amenities, The Resident Co. delivers a full-cycle experience approach — supporting communities from neighborhood introduction, through welcome, engagement, and long-term retention, all seamlessly under each property’s brand.
According to Apartment Life research:
Residents who know seven or more neighbors are 47% more likely to renew their lease than those who know no one.
Social connection ranks among the top five drivers of lease renewal decisions in multifamily communities.
Residents report being willing to pay up to $200 more per month to remain in communities where they have established friendships.
Communities that invest in intentional resident engagement consistently report higher resident satisfaction and stronger retention outcomes.
Source: Apartment Life — Resident Retention & Experience Research
Staff retention matters too.
In industry research, nearly 99 % of onsite staff reported increased job satisfaction from community-building efforts, which helps reduce staff turnover and supports consistent service delivery — a key factor in resident satisfaction and long-term performance. Source:Apartment Life
The Resident Co. delivers full cycle resident engagement from the first encounter with your community through renewal. Grounded in intentional hospitality and love of neighbor, we design curated, exclusive property-branded experiences that attract, welcome, engage, and retain residents—elevating community life while freeing your team to simply show up and enjoy the experiences.
OUR MISSION
We believe hospitality is an act of love. Our mission is to serve communities with intention, to help neighbors feel seen and valued, and to create moments that nurture belonging in everyday life.
Full Cycle Resident Engagement
Attract • Welcome • Engage • Retain
We support the entire resident journey — supporting communities from neighborhood introduction, through welcome, engagement, and long-term retention, all delivered seamlessly under each property’s brand.
Attract – Creating space to be seen
Attract – Creating space to be seen
Attract – Creating space to be seen
Prospective residents should feel the essence of your community before they ever move in. We create lifestyle-driven activations and brand-forward experiences that introduce the heart, character, and energy of your property.
Services:
Potential resident events & open house activations
Partnerships with local Detroit makers, chefs, and artisans
Elevated visual storytelling: graphics, reels, brand-forward digital content
Outcome:
Elevated perception, stronger brand presence, and high‑quality leasing leads.
Welcome – Creating space to belong
Attract – Creating space to be seen
Attract – Creating space to be seen
Arrival sets the tone for everything that follows. We transform move‑ins into thoughtful, hospitality-rich moments that help residents feel instantly at home.
Services:
Custom Welcome Home boxes
Warm, intentional orientation socials
Branded move‑in templates for email, signage, and touchpoints
Outcome:
Residents feel welcomed, valued, and emotionally anchored from day one.
Engage – Creating space to connect
Engage – Creating space to connect
Engage – Creating space to connect
Connection deepens community. Through curated signature events and weekly touchpoints, we design meaningful opportunities for residents to engage, unwind, and build relationships.
Services:
Fully managed monthly or quarterly signature events
Weekly activations: Grab & Go breakfasts, pop‑up coffee bars, pet socials, wellness touchpoints
Property‑branded digital engagement kits (flyers, emails, RSVP links)
Outcome:
Organic connection, resident delight, and a vibrant community culture.
Retain – Creating space to stay
Engage – Creating space to connect
Engage – Creating space to connect
Renewal is the natural result of care, consistency, and belonging. Our retention touchpoints ensure residents feel appreciated and supported well beyond events.
Services:
Curated renewal gifts & appreciation moments
Annual experience strategy planning
Engagement reporting capturing attendance, sentiment, and social impact
Outcome:
Higher retention, increased loyalty, and communities residents proudly call home.
Pilot Program Availability
We are a small, intentionally designed company — and we believe great hospitality takes presence, care, and time.
To serve each community well, we accept only a limited number of pilot properties each season.
This allows us to deliver experiences that feel personal, thoughtful, and genuinely supportive—without stretching our team thin or compromising quality.
Why We Limit Pilot Participation
High-touch service requires focus
Every community receives a bespoke engagement plan
White-label execution demands careful design
We prioritize long-term relationship, not volume
We ensure your residents receive our full attention
Because of this, pilot partnerships are offered by request.
What We Look For
Properties that value hospitality and connection
Leaders committed to resident care
Alignment with our engagement philosophy
Spaces supportive of curated experiences
If this feels aligned with your community, we invite you to request a pilot.
Founder & Chief Experience Officer
The Resident Co.
Michele leads The Resident Company with a vision shaped by hospitality, community, and the simple belief that people flourish when they feel seen and cared for. As Chief Experience Officer, she guides the strategic direction of the company, ensuring that every partner
The Resident Company
Founder & Chief Experience Officer
The Resident Co.
Michele leads The Resident Company with a vision shaped by hospitality, community, and the simple belief that people flourish when they feel seen and cared for. As Chief Experience Officer, she guides the strategic direction of the company, ensuring that every partnership reflects an intentional, neighbor-centered approach to resident engagement.
Her leadership combines thoughtful strategy with a warm, human touch — staying closely involved in shaping the resident journey while empowering a skilled team to bring each experience to life. Michele’s work is grounded in the idea that creating space for people to love their neighbors is one of the most meaningful ways to strengthen a community.
Kelsey Calpito
Kelsey Calpito
Kelsey Calpito
Curated Virtual Solutions
Branding, Social Media & Digital Communications Partner
Curated Virtual Solutions is the branding and digital storytelling partner behind The Resident Co.’s white-label communication experience. Their team provides creative strategy, content design, and message clarity across all resident-facing channels.
They ensur
Curated Virtual Solutions
Branding, Social Media & Digital Communications Partner
Curated Virtual Solutions is the branding and digital storytelling partner behind The Resident Co.’s white-label communication experience. Their team provides creative strategy, content design, and message clarity across all resident-facing channels.
They ensure every community receives property-branded digital kits, social graphics, email assets, and event promotions that feel polished, cohesive, and deeply aligned with the building’s aesthetic. Their warm, intentional approach to content pairs seamlessly with The Resident Co.’s hospitality-centered mission.
Motor City Luxe Creative Agency is the experiential partner supporting The Resident Co. with elevated event design, styling, and onsite execution. Rooted in Detroit’s vibrant creative culture, their team specializes in transforming amenity spaces into war
Motor City Luxe Creative Agency is the experiential partner supporting The Resident Co. with elevated event design, styling, and onsite execution. Rooted in Detroit’s vibrant creative culture, their team specializes in transforming amenity spaces into warm, immersive gatherings residents love.
They bring logistical expertise, aesthetic vision, and meticulous attention to detail — helping ensure every signature event, micro-activation, or resident touchpoint feels seamless, beautifully executed, and deeply intentional.
Expertise:
Luxury event styling & décor
Vendor coordination & onsite logistics
Creative concepting & space transformation
Seasonal event production
High-touch experience support
Their partnership allows The Resident Co. to remain boutique and selective while still delivering moments that feel custom, effortless, and extraordinarily well crafted.
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